Rosa parks

News

#GivingTuesday is Here!

WHAT IS #GIVINGTUESDAY?

We have a day for giving thanks. We have two for getting deals. Now, we have #Giving Tuesday, a global day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

It’s a simple idea. Just find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. Join us and be a part of a global celebration of a new tradition of generosity

Upcoming Events

30

Nov, 2015

WEBINAR: The Art of Giving: A #GivingTuesday Celebration, with GiveGab

Giving is defined as the intentional transfer of ‘something’ to ‘someone’. When we can freely choose where to place our possessions – money, time, energy – the process of giving becomes a more meaningful experience for the giver and the receiver. How can we make the act of donating a pleasurable experience for the donor? How can we make the act of fundraising pleasurable for the nonprofit? Join us to learn how to make your #GivingTuesday strategy effective and engaging this December 1, 2015. RSVP at https://attendee.gotowebinar.com/rt/1403471987183683074

01

Dec, 2015

#RefreshinglyHonest Giving Tuesday Twitter Party on 12/1!

Join @Honest Tea, @UNFoundation, @KIVA, @FairTradeUSA, @EstherHavens, @Love146 and @GlobalMomsChall for a Twitter party celebration about how to keep the holidays #RefreshinglyHonest. They’ll uncover simple ways you can give back during the holidays. There will be a number of awesome giveaways from all of us so you won’t want to miss out! The Details: Who: You, @Honest Tea, @UNFoundation, @KIVA, @FairTradeUSA, @EstherHavens, @GlobalMomsChall, @Love146 When: Tuesday, December 1st, 2015. 12:30-1:30pm ET (9:30-10:30am PT) Where: Twitter, follow the hashtag #RefreshinglyHonest to join in

01

Dec, 2015

#GivingTuesday Maternal Health Twitter Chat with WaterAid

WaterAid and #GivingTuesday are coming together to host a Twitter chat on issues surrounding material health in communities around the globe. Find the chat by searching on Twitter for the hashtag #GivingTuesday at 3 pm EST on Tuesday, December 1, 2015. During the chat, we will start with welcomes, and then lead the discussion with 5 thoughtful questions through our handle @GivingTues. Participants will include #GivingTuesday @GivingTues, WaterAid @WaterAIdAmerica, UN Foundation @unfoundation, +SocialGood @plus_socialgood, Global Moms Challenge @globalmomschall, Girls’ Globe @GirlsGlobe, and Girl Up @GirlUp. You’ll answer Q1 with A1, and Q2 with A2. Remember to always include the hashtag #GivingTuesday. Feel free to talk to others in the chat, ask questions, be thoughtful, and be social. Q1:  Why is #GivingTuesday critical to the work your organization does year round? Q2:  Why is the health of women and girls still an issue in 2015? #GivingTuesday   Q3:  Besides donating money, what else can people do to support your organization? #GivingTuesday Q4:  What steps are you taking to improve the lives of women and girls worldwide?  #GivingTuesday Q5:  What can you do to keep the momentum going after #GivingTuesday is over?

THANKS FOR JOINING #GIVINGTUESDAY! WE ARE SO GLAD TO HAVE YOU INVOLVED.

On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate and encourage giving.

Anyone, anywhere can get involved in #GivingTuesday and give back in a way that is meaningful to them. From fundraising to volunteering to pro bono service, #GivingTuesday is a great way to engage your community and to become a part of a larger worldwide movement that promotes generosity.

You are the most important part of making this movement a reality. We have put together this toolkit to provide you with all of the resources you need to get started, including:

  • #Giving Tuesday Mega Messages• Ideas to Get Involved• Social Media Tips• Sample Outreach Email• Communications Timeline• Press Release Template• #GivingTuesday Team Contact Information

MEGA MESSAGES

Use these mega messages when talking to press, your staff, community leaders, donors, or volunteers, and become a spokesperson for the wider #GivingTuesday movement:

  • #GivingTuesday is a special call to action to create a global day of giving that brings diverse organizations and communities around the world together to give back.
  • #GivingTuesday celebrates generosity by providing people everywhere with an opportunity to give more, give smarter, and give great.
  • #GivingTuesday unifies charities, corporations, small business, and individuals from across the globe to show that the world gives as good as it gets.
  • You don’t have to be a world leader or a billionaire to give back. #GivingTuesday is about ordinary people coming together doing extraordinary things.

IDEAS TO GET INVOLVED

Below are some examples of ways your organization can activate on #GivingTuesday. Remember to check our website for the latest ideas, trends and tips to launch your #GivingTuesday initiative!

Raise Funds

  • Donate or organize a fundraiser for a nonprofit and leverage #GivingTuesday to expand your donor base and to raise more for charities around the world.
  • Launch a campaign on #GivingTuesday to increase donations through the end of the year.
  • Partner with a donor or sponsor to host a matching grant challenge for #GivingTuesday. This could be a 24-hour challenge, it could lead up to #GivingTuesday, or could launch on #GivingTuesday and run through December 31.

 2015 COMMUNICATIONS TOOLKIT

Volunteer

  • Volunteer at a charity or organize a larger team volunteer event with your friends, staff, and neighbors.
  • Donate pro bono hours to help charities in need of your skills.
  • Organize a donation drive for people to donate goods, clothing, and other items for people in need.

Collaborate

  • Partner with local organizations to give a donation (money, goods, or services) to nonprofits.
  • Ask organizations to work together to build a local #GivingTuesday movement. In 2014, over 40 cities and states led their own #GivingTuesday movement to benefit local nonprofits.
  • Create a #GivingTuesday product to sell during Black Friday and Cyber Monday and donate proceeds to a partnering charity on #GivingTuesday.
  • Get your local government officials to proclaim December 1, 2015 #GivingTuesday in your city or town. Make this a big press moment and bring the community together to celebrate generosity.

Get Social

  • Activate your social media constituency (or open a new social media account) to talk about giving.
  • Celebrate community heroes and service leaders on social media and with your local press.
  • Email your community to educate them about #GivingTuesday and invite them to give.
  • Share photos from past campaigns or volunteer events to teach your followers about how you serve the community. Remember to use the hashtag #GivingTuesday!
  • Create a #GivingTuesday video with your family, community, or staff. Share on YouTube and social media using the hashtag #GivingTuesday.
  • Brand your personal and organizational social media accounts with #GivingTuesday graphics and be an ambassador for the movement.
  • Partner with organizations or sponsors to do a social media fundraising campaign, where a certain amount is donated per re-tweet, like, or post.

Give More

#GivingTuesday is so much more than one day in December. Pledge to do more the following year. For instance, you can give a certain amount every month to a charity, pledge to volunteer every month, or launch a payroll giving program to continue to give back after December.

SOCIAL MEDIA TIPS

Social media is key to making sure that the #GivingTuesday message grows and reaches new audiences. It’s also one of the best ways to celebrate giving and to share your organization’s story, mission, and values.

Remember to use the hashtag #GivingTuesday on social media when talking about your campaign. We want to hear your story and for your followers and network to join the conversation. You can also tag us @GivingTues or #GivingTuesday on Facebook and we will retweet or promote your messages.

Please refer to our Social Media Toolkit for more tips and ideas for social media. Some sample messages include:

  • Twitter: “Help kick-off the giving season & make a difference this 12/1 by joining #GivingTuesday @GivingTues”
  • Facebook: “Join the worldwide #GivingTuesday movement and help redefine the giving spirit this holiday season! Visit www.givingtuesday.org to learn how you can make a difference.”
  • Instagram: Post your #UNselfie, or a photo of yourself giving back, or create a short video about why you give. Remember to use the hashtag #GivingTuesday and visit www.givingtuesday.org to learn more.
  • LinkedIn: Post a blog sharing how you serve the community.

Volunteer

  • Volunteer at a charity or organize a larger team volunteer event with your friends, staff, and neighbors.
  • Donate pro bono hours to help charities in need of your skills.
  • Organize a donation drive for people to donate goods, clothing, and other items for people in need.

Collaborate

  • Partner with local organizations to give a donation (money, goods, or services) to nonprofits.
  • Ask organizations to work together to build a local #GivingTuesday movement. In 2014, over 40 cities and states led their own #GivingTuesday movement to benefit local nonprofits.
  • Create a #GivingTuesday product to sell during Black Friday and Cyber Monday and donate proceeds to a partnering charity on #GivingTuesday.
  • Get your local government officials to proclaim December 1, 2015 #GivingTuesday in your city or town. Make this a big press moment and bring the community together to celebrate generosity.

Get Social

  • Activate your social media constituency (or open a new social media account) to talk about giving.
  • Celebrate community heroes and service leaders on social media and with your local press.
  • Email your community to educate them about #GivingTuesday and invite them to give.
  • Share photos from past campaigns or volunteer events to teach your followers about how you serve the community. Remember to use the hashtag #GivingTuesday!
  • Create a #GivingTuesday video with your family, community, or staff. Share on YouTube and social media using the hashtag #GivingTuesday.
  • Brand your personal and organizational social media accounts with #GivingTuesday graphics and be an ambassador for the movement.
  • Partner with organizations or sponsors to do a social media fundraising campaign, where a certain amount is donated per re-tweet, like, or post.

Give More

#GivingTuesday is so much more than one day in December. Pledge to do more the following year. For instance, you can give a certain amount every month to a charity, pledge to volunteer every month, or launch a payroll giving program to continue to give back after December.

SOCIAL MEDIA TIPS

Social media is key to making sure that the #GivingTuesday message grows and reaches new audiences. It’s also one of the best ways to celebrate giving and to share your organization’s story, mission, and values.

Remember to use the hashtag #GivingTuesday on social media when talking about your campaign. We want to hear your story and for your followers and network to join the conversation. You can also tag us @GivingTues or #GivingTuesday on Facebook and we will retweet or promote your messages.

Please refer to our Social Media Toolkit for more tips and ideas for social media. Some sample messages include:

  • Twitter: “Help kick-off the giving season & make a difference this 12/1 by joining #GivingTuesday @GivingTues”
  • Facebook: “Join the worldwide #GivingTuesday movement and help redefine the giving spirit this holiday season! Visit www.givingtuesday.org to learn how you can make a difference.”
  • Instagram: Post your #UNselfie, or a photo of yourself giving back, or create a short video about why you give. Remember to use the hashtag #GivingTuesday and visit www.givingtuesday.org to learn more.
  • LinkedIn: Post a blog sharing how you serve the community.

2015 COMMUNICATIONS TOOLKIT

SAMPLE OUTREACH EMAIL

The following email offers ideas and language you can use as part of your outreach for #GivingTuesday. This can be sent to Board members, staff, donors, and other community partners to get them involved in your campaign.

Feel free to copy, paste, or adjust as you see fit for your organization.

2015 COMMUNICATIONS TOOLKIT

Dear __________,

This year, on Tuesday, December 1, 2015, [ORGANIZATION NAME] are participating in #GivingTuesday, a global day dedicated to giving.

Last year, more than 30,000 organizations in 68 countries came together to celebrate #GivingTuesday. Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities. We invite you to join the movement and to help get out the give this December 1.

Some ideas include:

  1. Get your workplace and local government officials, nonprofits, and small businesses involved in #GivingTuesday. Encourage them to officially sign up as partners on the website (www.givingtuesday.org) and to organize a campaign that promotes a cause or charity that is meaningful to them.
  2. Help spread the word about #GivingTuesday. Join the email list by visiting www.givingtuesday.org/join to receive updates, event invitations, and the latest graphics and tools to share on your social channels.
  3. Use the hashtag #GivingTuesday to talk about charity and the causes and organizations you support.
  4. Localize #GivingTuesday for your town, city, or state. Many organizations have come together to build local #GivingTuesday campaigns in their neighborhoods. Reach out to other organizations to see how together, you can have a greater impact this December 1.

There are many ways to get involved in #GivingTuesday. We encourage you to join the movement and visit www.givingtuesday.org to learn more about how you can make a difference.

Thanks,

[NAME]

[ORGANIZATION NAME]

2015 COMMUNICATIONS TIMELINE

Use this timeline to build your marketing plan and to send us your stories so we can feature them in our press releases.

July-August

  • June 1 – Six months to go! Press release with initial plans, partner highlights and past years’ successes, if applicable.

September

  • September 8 – Fall launch press release with new partner updates, planned events and goals.

October

  • Focus on helping organizations pitch local press.
  • Encourage partners and organizations to submit op-ed pieces to local press and blogs on the power of giving.
  • Secure larger media partnerships.

November

  • Build the drumbeat for #GivingTuesday with stories and highlights all month long.
  • November 3 – One month to go! Big partner announcement and telling the#GivingTuesday story.
  • November 17 – Two weeks to go! Celebrity campaigns and the global movement.
  • November 24 – One week left – events and stories that celebrate generosity.

December

  • December 1, #GivingTuesday
  • December 2, 2015 – Report in results and impactful giving stories. Wrap up press release.

SAMPLE PRESS RELEASE

Contact:[CONTACT NAME][CONTACT ORGANIZATION][PHONE][EMAIL]

[INSERT ORGANIZATION NAME] Joins the Global #GivingTuesday Movement Pledges to [INSERT CAMPAIGN DETAILS]

[INSERT LOCATION] [INSERT DATELINE] – [INSERT ORGANIZATION NAME] has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. INSERT ACTUAL PROJECT/DONATION PLATFORM HERE. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.

[MORE DETAILED INFORMATION ON WHY YOUR ORGANIZATION JOINED #GIVINGTUESDAY AND DETAILS OF YOUR #GIVINGTUESDAY INITIATIVE INCLUDING GOALS, PARTNERS AND PAST #GIVINGTUESDAY SUCCESS, IF APPLICABLE]

[INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON]

92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core

values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.

“We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our fourth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.”

Those who are interested in joining [INSERT ORGANIZATION NAME]’s #GivingTuesday initiative can visit [INSERT SPECIFIC #GIVINGTUESDAY LANDING PAGE ADDRESS IF AVAILABLE]. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTues and the #GivingTuesday hashtag on Twitter.

About [INSERT ORGANIZATION NAME][INSERT ORGANIZATION BOILER PLATE]

 

2015 COMMUNICATIONS TOOLKIT

About #GivingTuesday

#GivingTuesday is a movement to celebrate and provide incentives to give—the 2015 iteration will be held on December 1, 2015. This effort harnesses the collective power of a unique blend of partners—nonprofits, businesses and corporations as well as families and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday inspires people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday harnesses the power of social media to create a global moment dedicated to giving around the world.

To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:

Website: www.givingtuesday.org

Facebook: www.facebook.com/GivingTuesday

Twitter: twitter.com/GivingTues

Case Foundation: http://casefoundation.org/blog/givingtuesday-moves-campaign-tradition/

QUESTIONS OR IDEAS?

Feel free to get in touch with the #GivingTuesday team:

General Inquiries: #GivingTuesday Teaminfo@givingtuesday.org

 

Feel free to get in touch with the #GivingTuesday team:

General Inquiries: #GivingTuesday Teaminfo@givingtuesday.org

Partnership and Press Inquiries: Kait SheridanDirector of Partnerships & ProgramsCenter for Innovation & Social Impact92Yksheridan@92Y.org

Via Twitter:@GivingTues

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ARTS ORGANIZATIONS

DOWNTOWN ALLENTOWN ARTS GROUP 7 Allentown arts organizations, including the Allentown Art Museum of the Lehigh Valley, joined #GivingTuesday to raise public awareness about their organizations and highlight the unique strengths and offerings of each partner. The group founded a shared platform to engage donors and educate them about each participating arts organization.

HOUSTON GRAND OPERA The Houston Grand Opera created special video messages from performing artists, polls, and incentives (including matching gifts and backstage tours) to encourage donations. Their campaign name #AllInForHGO helped them on #GivingTuesday raise more than $235,000

for programs.

THE ARTS COMMISSION IN TOLEDO, OH2014 was the Arts Commission’s third #GivingTuesday. Their goal was to raise $5,000 as part of a larger year-end campaign goal of $25,500, with funds going toward hiring area youth for the 21st season of their Young Artists at Work (YAAW) program, a six-week paid summer apprenticeship for local teens fostering job skills and an intense exposure to the arts. Their #GivingTuesday campaign raised $1,000-$2,000 more than their original goal—and helped them have a strong kick off to their end-of-the-year campaign.

THE JOHN PAUL GETTY MUSEUM

The John Paul Getty Museum transformed into a food drop-off center on #GivingTuesday by inviting visitors to donate items of non-perishable food at the Visitor Center. Getty staff collected donations, sorted and weighed them, and made sure they were delivered to the Westside Food Bank. The Getty then matched food donations pound for pound to have a greater impact.

THE METROPOLITAN MUSEUM OF ART The Metropolitan Museum of Art secured and met a $500,000 matching grant from their trustees to make #GivingTuesday the start of their end-of-year campaign.

THE PHILADELPHIA ORCHESTRA The Philadelphia Orchestra performed a free public concert for #GivingTuesday to celebrate local generosity and the holiday giving season.

 

CORPORATE PARTNERS

 

ANTHROPOLOGIEAnthropologie, the women’s retail store, organized a corporate volunteering event in Philadelphia to show their corporate #philanthropie. The company also produced a video which they shared in the months after #GivingTuesday to celebrate their staff’s generosity.

BANK OF AMERICA Bank of America organized a campaign to support (RED) in the fight to end AIDS by doubling each donation made on #GivingTuesday to the US Fund for the Global Fund, up to $2,000,000. This was part of the company’s $6,000,000 pledge to fund the prevention and treatment of HIV/AIDS.

BITCOINThe Bitcoin Foundation and the BitGive Foundation encouraged their community members to give microdonations to organizations that accept Bitcoin in 2014. Bitcoin saw record-breaking on-blockchain transactions on #GivingTuesday, an all-time high

for Bitcoin.

CVS HEALTH For the second year, CVS Health recognized its colleagues’ spirit of volunteerism by inviting employee volunteers to nominate a charity in their local communities for a grant from the CVS Health Foundation. In response to the overwhelming success of the 2013 #GivingTuesday campaign, in 2014, the foundation more than doubled its commitment and awarded a total of $100,000 to 50 organizations nationwide.

DICK’S SPORTING GOODS Dick’s Sporting Goods donated 100 basketball hoops to communities around the country. The campaign launched with a big event at a Cleveland school, where Cleveland Cavalier star Kevin Love joined DICK’s staff and local youth to install new basketball hoops.

EBAY eBay launched a #GivingTuesday sweepstakes to connect consumers to their favorite nonprofits from #GivingTuesday through December 31. In addition, eBay awarded three grants totaling $50,000 to the nonprofit organizations who drove the most favorites on eBay during the sweepstakes.

H&M Retailer H&M paid it forward on #GivingTuesday by donating $7.5 Million of new apparel to help dress people in need during the holiday season. H&M also encouraged shoppers to give back through a customer register donation drive.

HOME DEPOT FOUNDATION Home Depot Foundation launched a month-long campaign on #GivingTuesday that invited people to tweet using the hashtag #DoingMore4Vets to support US veterans. From December 2 – December 31, the Foundation donated $1 for each re-tweet to four of their nonprofit partners up to $400,000 total or $100,000 per organization.

HOME GOODS Home Goods designed and sold a limited edition water globe and donated 50% of each purchase to St. Jude.

HSBC HSBC helped spread the word about #GivingTuesday by placing the #GivingTuesday logo on the company’s nationwide ATM system, encouraging their clients to participate in the movement.

HYATT HOTELS Hyatt Hotels participated in their first #GivingTuesday in 2014 by encouraging its hotels to identify local charities in their communities that truly make a difference. Hyatt awarded 31 local grants in cities across the globe.

JOHNSON’S BABY JOHNSON’S BABY launched More Hands, More Hearts™ in the US and the UK with Jennifer Hudson and Save the Children. The program donated essential resources, including JOHNSON’S BABY care kits and a special grant to help moms ensure their babies thrive.

RYDER SYSTEM, INC. Ryder System, Inc., a leader in commercial fleet management and supply chain solutions, invited employees to volunteer on #GivingTuesday to local charities of their choice. 220 employees participated from 29 Ryder commercial rental locations across the country.

SALESFORCE.COM Salesforce.com launched Pledge 1%, a movement that encourages and challenges companies to pledge 1% of equity, product, and employee time for their communities. The program kicked-off on #GivingTuesday 2014 with the goal to secure 500 pledges by #GivingTuesday 2015.

SOUTHWEST AIRLINES Southwest Airlines donated a total of $25,000 to 10 charitable partners and featured these organizations on the company’s Twitter account on #GivingTuesday. The airline also highlighted these charities in their NUTS About Southwest blog.

TOYS ‘R’ US Toys ‘R’ Us partnered with the MarineToys for Tots Foundation to help bring Christmas joy to some of the 14.7 million U.S. children living in poverty. Through a new #PlayItForward Challenge, Toys ‘R’ Us asked customers and supporters to take a “selfie” while donating a toy in any Toys ‘R’ Us store across the country. For every selfie shared using #PlayItForward, Toys ‘R’ Us donated an additional toy to Toys for Tots (or the equivalent cash value up to $150,000). On #GivingTuesday Toys ‘R’ Us gave even more by tripling donations to Toys for Tots.

 

GIVING PLATFORMS

BLACKBAUDBlackbaud provided its webinar platform, ON 24, to host free #GivingTuesday webinars throughout 2014. In addition, the company organized a staff #UNselfie campaign, which was featured on the NASDAQ Tower in Times Square on #GivingTuesday.

CATCHAFIRE Catchafire donated $24,000 worth of memberships to 10 deserving social good organizations.

CROWDRISECrowdrise offered a free app that allowed people to see the amount of giving on #GivingTuesday. The app created a virtual giving tower when a smartphone was pointed at a dollar. It also created the tower on a bigger scale inside the app for users who pointed it at the National Mall and Worldwide Plaza in New York City. The tower was designed to put a visual perspective on #GivingTuesday, with each brick representing a donation that helped build the tower throughout the day.

EVENTBRITE Eventbrite supported nonprofits’ #GivingTuesday event efforts with the launch of Give More Together. Through this program, Eventbrite waived ticketing fees for any nonprofit using Eventbrite for their #GivingTuesday fundraising events from 12/1 – 12/6. Organizations also had the chance to win technology from DoubleDutch, Mad Mimi, SurveyMonkey, and Tweetwall to help power their events.

INDIEGOGO Indiegogo launched their #GivingTuesday campaign in the early summer of 2014 by partnering with PayPal and local nonprofits on the Indiegogo #GivingTuesday Road Show, or local events that shared best practices for crowdfunding. Indiegogo hosted over 20 events around the country, and continued to provide additional toolkits, resources, and waved a portion of their fees for #GivingTuesday campaigns. On December 2, 2014, Indiegogo had over $9 Million raised for nearly 450 campaigns.

NETWORK FOR GOOD Network for Good launched N4G Gives, a special

CASE STUDIES

NETWORK FOR GOOD Network for Good launched N4G Gives, a special campaign to unleash generosity on #GivingTuesday 2014. As part of N4G Gives, Network for Good offered $100,000 in matching funds and provided resources to help small and medium nonprofits get ready for #GivingTuesday.

PAYPAL PayPal created Giving Cheer and matched 1% of every donation made through the PayPal Giving Fund from #GivingTuesday through the end of December. In 2014, PayPal saw donations rise by 66% and mobile donations grow 101%

NONPROFIT

BIG BROTHERS BIG SISTERS OF SOUTHWEST WASHINGTON Big Brothers Big Sisters of Southwest Washington launched their first-ever BIG Bail Out on #GivingTuesday by locking Thurston County Sheriff John Snaza, his twin brother and neighboring Lewis County Sheriff Rob Snaza, in a cell at the local mall and asking the community to donate to bail them out. The minimum posted bail was $20,000.

CENTER FOR NONPROFIT LEADERSHIP The Center for Nonprofit Leadership launched Western Nevada County’s first annual #GivingTuesday Nonprofit Wish List, which was a full 2 page ad across the center fold of the local paper that included a logo, brief description and ‘wish list’ of possible donation amounts for over 50 local nonprofits.

CASE STUDIES

DRESS FOR SUCCESS AND FERGIE FOOTWEAR Dress for Success and Fergie Footwear teamed up once again in 2014 to turn #GivingTuesday into #GivingShoesDay to encourage women to donate their professional women’s shoes to their closest Dress for Success affiliate to help get the disadvantaged women of their communities back to work. The top 10 individual shoe donors throughout the world received a complimentary pair of limited holiday-edition Raegan heels from Fergie Footwear, and the brand also donated a gift of new shoes to the three Dress for Success affiliates that collected the most total shoe donations. Over 70 Dress for Success branches participated.

BIG BROTHERS BIG SISTERS OF EAST TENNESSEEBig Brothers Big Sisters of East Tennessee, Knoxville Leadership Foundation and Emerald Youth Foundation collaborated to create #GiveTuesKnox to build on awareness and funds for local at-risk urban youth programs.

MICHAEL J. FOX FOUNDATION Michael J. Fox Foundation received a $100,000 matching grant from a long-time supporter of the foundation to leverage on #GivingTuesday. The Foundation built on its success with the #UNselfie in 2013 to engage donors in sharing why they give. Altogether, the Foundation raised $348,201 on #GivingTuesday in addition to the $100,000 match. They also shared 107 #UNselfies and received over 5,000 word of mouth endorsements supporting the Foundation on social media.

PANTHERAA generous group of donors at Panthera assembled a challenge pool of $320,000 to raise more than $640,000 in one day to support Panthera’s Conservation and Education Programs to protect tigers, lions, jaguars, snow leopards, cheetahs, cougars and leopards around the globe.

PDS SERVE FOUNDATION PDS Serve Foundation, which provides free dentistry to communities in need, created the Give Up Your Coffee Challenge, which asked people around the world to donate $5 instead of making their daily coffee run

ROAD TO HOPE FUND Road to Hope Fund partnered with Stevie Nicks, who donated Fleetwood Mac tickets and a Meet & Greet after the show to donors who donated on #GivingTuesday.

WATERAIDWaterAid challenged everyday heroes from across the country to help keep 100,000 kids under the age of five alive by giving them the gift of safe water. The campaign launched before #GivingTuesday with a walk around Manhattan by a WaterAid staff member and built up to December 2, when WaterAid kicked off its largest US matching gift campaign to date.

WORLD BICYCLE RELIEF World Bicycle Relief organized a campaign to raise funds to buy 500 bikes for students in Africa. They created fun, goal-focused graphics and a social media toolkit to spread the word about their campaign. On #GivingTuesday, they ended up blowing that goal out of the water and raised enough funds for 754 bikes.

YMCA OF THE USA WORLD SERVICE YMCA of the USA World Service raised support for Y education programs around the globe. The organization created a #GivingTuesday landing page with materials, graphics, and tools for Ycommunities around the world to spread the word about World Service and to encourage their communities to donate.

HELEN WOODWARD ANIMAL CENTER For #GivingTuesday, Helen Woodward Animal Center provided unique donor and volunteer opportunities, both online and at the Center’s campus. In 2014, the Center raised much-needed funds online to provide for the care of ten orphaned huskie puppies taken in by the Adoptions program. Meanwhile, junior advocates from a nearbly elementary school packaged food for the Center’s AniMeals program, which feeds the beloved pets of homebound seniors in San Diego county.

RELIGIOUS ORGANIZATIONS

BAPTIST PEACE FELLOWSHIP OF NORTH AMERICA Baptist Peace Fellowship of North America (BPFNA) created the Colour the Dove! campaign to run from October 1 through #GivingTuesday with the goal of raising $25,000. The campaign started with a blank outline of the usually colorful logo, and as people donated they helped restore the logo to its bright colors.

CATHOLIC RELIEF SERVICES Catholic Relief Services organized a global fundraising campaign and received over $149,000 on #GivingTuesday alone to support the organization’s work in 93 countries.

JEWISH FEDERATION OF GREATER METROWEST NJ Jewish Federation of Greater MetroWest NJ brought together 370 adults and children and 48 community partners, including schools, synagogues, and Jewish organizations, on #GivingTuesday to braid and bake 800 challahs (loaves of bread consumed on the Jewish Sabbath) for local residents in need.

LUTHERAN SERVICES IN AMERICA In 2014, Lutheran Services in America (LSA) launched the LSA 20-500 Fund, LSA’s first three-year fundraising campaign commemorating LSA’s 20th anniversary and the 500th anniversary of the Reformation. For #GivingTuesday, LSA partnered with the Thrivent Financial and the Thrivent Financial Foundation to match individual donations to the LSA 20-500 Fund, dollar for dollar, for the first $25,000.

THE PRESBYTERIAN CHURCH The Presbyterian Church (USA), through the Presbyterian Foundation, publically endorsed #GivingTuesday and encouraged members to give to charities and causes that are meaningful to them.

CASE STUDIES

SCHOOLS & UNIVERSITIES

UNIVERSITY OF

NIGHTINGALE-BAMFORD SCHOOL The Nightingale-Bamford School in New York created a Guide to Giving: Philanthropy Lessons in Preparation for #GivingTuesday to provide K-12 teachers around the country with a curriculum to teach students about philanthropy and leadership. The nine lessons explore why people give, how to find a cause, how to raise awareness and fundraise, and how to celebrate generosity. The curriculum was available to download for free on #GivingTuesday’s website.

SETON HALL UNIVERSITY2014 was Seton Hall University’s first #GivingTuesday. The school received a $100,000 pledge from an anonymous donor, which they leveraged as a 1:1 match and as motivation to attract 1,000 donors by midnight of #GivingTuesday. In the two weeks following this announcement, over 1,060 donors gave more than $415,000 to theraised during comparable periods in the past. In response to this success, the same anonymous donor announced a second $50,000 challenge on #GivingTuesday for the Seton Hall community to raise through December 31.

  1. JEAN THE BAPTISTE HIGH SCHOOLSt. Jean the Baptiste High School in New York celebrated their 85th anniversary by launching the “85 Acts of Kindness” campaign on #GivingTuesday, which asked students in each homeroom class to

 

UNIVERSITY OF MICHIGANUniversity of Michigan organized #GivingBlueDay, the university’s first ever 24-hour online giving campaign. The university had the goal of $1 Million and reached out to alumni and students to raise awareness and drive donations. On #GivingTuesday, #GivingBlueDay helped the university raise over $3.2 Million for university programs.

NIGHTINGALE-BAMFORD SCHOOL The Nightingale-Bamford School in New York created a Guide to Giving: Philanthropy Lessons in Preparation for #GivingTuesday to provide K-12 teachers around the country with a curriculum to teach students about philanthropy and leadership. The nine lessons explore why people give, how to find a cause, how to raise awareness and fundraise, and how to celebrate generosity. The curriculum was available to download for free on #GivingTuesday’s website.

SETON HALL UNIVERSITY2014 was Seton Hall University’s first #GivingTuesday. The school received a $100,000 pledge from an anonymous donor, which they leveraged as a 1:1 match and as motivation to attract 1,000 donors by midnight of #GivingTuesday. In the two weeks following this announcement, over 1,060 donors gave more than $415,000 to the university, which is more than double the amount raised during comparable periods in the past. In response to this success, the same anonymous donor announced a second $50,000 challenge on #GivingTuesday for the Seton Hall community to raise through December 31.

  1. JEAN THE BAPTISTE HIGH SCHOOLSt. Jean the Baptiste High School in New York celebrated their 85th anniversary by launching the “85 Acts of Kindness” campaign on #GivingTuesday, which asked students in each homeroom class to perform a combined 85 acts of kindness by May 2016, and to post photos of their works to Instagram, Twitter and Facebook with the hashtag #85KindActs.

UNIVERSITY OF NORTH CAROLINA AT CHARLOTTEUniversity of North Carolina at Charlotte asked students and faculty to write holiday cards for troops. The school was founded in 1946 to serve the needs of veterans returning home from WWII, so this project had a special meaning to the faculty, staff and students. Over 900 cards were created and sent to troops during the holidays.

 

FREQUENTLY ASKED QUESTIONS

WHEN IS #GIVINGTUESDAY?#GivingTuesday is held annually the Tuesday after Thanksgiving, this year on December 1, 2015. HOW CAN #GIVINGTUESDAY BENEFIT MY ORGANIZATION?#GivingTuesday can build on the strength of a global movement to increase exposure and build support for your organization’s philanthropic activities, especially during the holiday giving season. The #GivingTueday team will provide a variety of plug-and-play materials created by industry experts that can help you use social media and innovative marketing to draw attention, support, and funds to your cause.

Your organization will have the opportunity to join over 30,000 partners around the world to enhance the philanthropic sector as a whole; just as the retail world has benefitted from coordinating national shopping days across many brands and platforms, #GivingTuesday will do the same for giving.

WHO CAN PARTICIPATE?Everyone! #GivingTuesday is an initiative to start the giving season and we encourage everyone to be involved. To be an official partner, you must be a registered non-profit [a 501(c)3 in the United States] with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit.

WHAT CAN MY ORGANIZATION DO TO BE INVOLVED IN #GIVINGTUESDAY?Interested in participating? It’s easy! Here are some ideas:

  • Launch a special campaign to support your favorite cause
  • Partner with major philanthropic media channels and aggregators
  • Match your employees’ donations on that day
  • Commit a portion of proceeds on #GivingTuesday to your favorite cause
  • Create a volunteering initiative
  • Offer your community the chance to add a donation to their purchase on #GivingTuesday
  • Announce a major donation or new initiative
  • Partner with shops to donate a portion of sales to a charity on #GivingTuesday
  • Organize a local toy drive, consignment sale or holiday goods sale to raise money and goods
  • Organize a holiday bake sale with proceeds benefiting a local charity
  • Get your community together to start a #GivingTuesday movement that engages your neighbors and local nonprofits and businesses

ARE THERE ANY COSTS TO PARTICIPATE IN #GIVINGTUESDAY? No! #GivingTuesday is a free and open movement to encourage giving. All of our resources are available for free through our website.

CAN ORGANIZATIONS GET DONATIONS THROUGH THE #GIVINGTUESDAY WEBSITE?No. #GivingTuesday is a movement. We are not an organization and do not accept or distribute donations. All donations need to be made through partner websites. Official partners are responsible for their own fundraising initiatives.

HOW CAN I HELP SPREAD THE WORD ON SOCIAL MEDIA?

  • Talk about giving using the hashtag #GivingTuesday
  • Like us on Facebook – facebook.com/GivingTuesday
  • Follow us on Twitter @GivingTues and use the #GivingTuesday hashtag
  • Follow us on Pinterest – pinterest.com/givingtuesday/giving-quotes/
  • Share all of our social media channels in your organizational and personal social networks
  • Announce your participation in #GivingTuesday to your networks and email lists
  • Use the #UNselfie hashtag to talk about how you are giving and whyARE THERE ANY COSTS TO PARTICIPATE IN #GIVINGTUESDAY? No! #GivingTuesday is a free and open movement to encourage giving. All of our resources are available for free through our website.

CAN ORGANIZATIONS GET DONATIONS THROUGH THE #GIVINGTUESDAY WEBSITE?No. #GivingTuesday is a movement. We are not an organization and do not accept or distribute donations. All donations need to be made through partner websites. Official partners are responsible for their own fundraising initiatives.

HOW CAN I HELP SPREAD THE WORD ON SOCIAL MEDIA?

  • Talk about giving using the hashtag #GivingTuesday
  • Like us on Facebook – facebook.com/GivingTuesday
  • Follow us on Twitter @GivingTues and use the #GivingTuesday hashtag
  • Follow us on Pinterest – pinterest.com/givingtuesday/giving-quotes/
  • Share all of our social media channels in your organizational and personal social networks
  • Announce your participation in #GivingTuesday to your networks and email lists
  • Use the #UNselfie hashtag to talk about ho• Use the #UNselfie hashtag to talk about how you are giving and why